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Digital Marketing Manager £35,000 - £40,000


Posted: 20th January 2020

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Fantastic opportunity to join a market leading consumer brand undergoing exciting change and development across its digital activities. The Digital Marketing Manager will be responsible for the day to day management of the company website, SEO and PPC activity and email platforms. Reporting to the Head of Marketing the role will ensure that ensure that company sites are up to date, correct and is presented in a manner which is representative of the brand. Working closely with the Head of Ecommerce in order to implement the digital strategy and assist in the development of plans across various digital channels.

This busy and varied role will take responsibility for

  • Developing new content for the website, including news items and blog articles
  • Manage the customer section of the website, ensuring it is up to date, assisting with any customer issues, for example, password resets
  • Managing marketing email campaigns, including copywriting, email build and analysis, using the company's bulk email platform
  • Creating and managing pay per click campaigns including keyword research, bid management and evaluation to ensure the maximum return on investment
  • Ensuring the website is search optimised - working with the Digital Marketing Manager to develop and implement an SEO strategy in order to maximise traffic of prospective customers
  • Ensuring all work is completed to the highest of standards, thoroughly reviewing all work before it is finalised, in order to ensure it is free from errors
  • Managing third party suppliers and agencies, ensuring work is completed in a timely manner

To be considered you will have -

  • Three years previous experience in a digital marketing role (a mix of online/offline marketing may also be considered)
  • Degree educated in a marketing related discipline
  • Previous experience/knowledge of PPC/SEO
  • Previous experience of working with CMS systems
  • Knowledge of Google Analytics
  • Ideally, CIM/or IDM qualified

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